True, they’re been hyped pretty thoroughly over on another site, but I know some of my readers refuse to be seen over there. And anyway, I’m personally very excited about this: after all, I live a short walk away from both them and soon-to-open Wine Thief, so my beery life’s about the get much, […]

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(all photos ripped, thanks to Caltech/Stanford)
Apparently, the more wine costs, the better people think it tastes- not just subjectively, but even as viewed through the cool, empirical eye of fMRI and scientific psychology. The neuroimaging data was accompanied by this lovely graph of behavioral data, which demonstrates the researchers in essence turning a $90 […]

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