Well… the long-awaited second episode, for your viewing pleasure! I have to say, I’m very happy with it, and I think Marc did a hell of a job on the editing. It still represents only about 75% of our total concept–we’re thinking there will be a couple more segments each episode, and of course, shameless whoring advertising–but it conveys the idea much better than the introductory segment, definitely…

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Well, not too beery, but nonetheless, beerful at least.

The most recent trend in craft beer and beer marketing circles seems to be beer and food pairing. I couldn’t be happier for it. Not only does it help to highlight that beer has immense range and flexibility when it comes to flavors, but I like to think it will also help accord more respect to beer as a beverage. It’s not that I don’t like wine, but I do feel beer has mainly been out-marketed by the wine industry, when it comes to “cuisine,” if you will…

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